Here is a cool use of data visualization by the clothing brand Uniqlo-Toykyo Fashion Map. Keeping aligned with its usual strategy of showcasing real customers wearing their products in a natural habitat, the site takes videos of people from various streets of Tokyo wearing the Uniqlo Parka and splices them together to appear like they are virtually passing it along. The street map shows the actual location where each video was taken. The whole idea is reminiscent of what Nike did with pass the ball, but still very innovative and fun to watch.
