Monopoly and Google Maps have teamed up to bring an online, worldwide version of the popular game with real streets and properties up for grabs. Players from across the globe can challenge each other, making it the biggest Monopoly tournament of all time. I tested it out, and Arch Street (home of Digitas) can be yours for only $800,000. Try it out -Monopoly City Streets.
Agency: Triball DDB London
An auto company that is doing it right is Mini. The latest Roadside Assistance iPhone app is very useful actually. Partnered with Allstate, the app offers full diagnostic support for you and your Mini, allowing you to report the problem, track your location, log your support call info and the ETA of help will be provided. And the best part- the app is free!
I am always a fan of brands that keep the environment in mind, especially automotive brands. Prius has really taken the forefront in this, but other car companies like Saab are not to be left behind. The new Saab ‘Change Perspective’ site is clean and fresh. The point that Saab is trying to make is that we can think differently about the future by utilizing the natural world around us. Although biofuels and solar power are nothing new, the way it is presented here creates awareness in a simple manner.
Agency: Lowe Brindfors Stockholm
