‘The people have Tweeted.’ That’s the headline for the latest Trident ad that ran in today’s issue of USA Today. The full page color ad featured real tweets from people who have tried the new Layers gum. The brand even used Twitter to gain approvals for tweet usage. I think this is a fresh idea of how digital can influence other traditional channels- something to keep in mind for your own clients/ agency partners…
Monthly Archives: December 2009
Trident merges Digital with Traditional
Posted in Social Media
AdAge picks America’s Hottest Brands
As we round out the year, AdAge has presented their picks for America’s Hottest Brands. The list is pretty diverse, from Zip Car to Beatle’s Rock Band to the infamous Snuggie. Click here to see all the brands as well as read the case study for each. I am not for or against any of these…just think it’s an interesting list for you guys to check out.
Posted in Advertising Industry
Guinness World game
Would you like a year’s supply of Guinness beer? Guinness has worked with Google Earth to bring us ‘’Guinness World‘- where users can create their own virtual planet and then unlock waterdroplets to find the hidden goldenpint –granting eligibility for the grand prize. First you will need the Google Earth plug-in, and Facebook Connect if you choose to invite your friends. Sadly, you also have to be a U.K. resident, (remember to choose Great Britain in the drop down menu). Still worth checking out!
Posted in Digital Work
