You are probably thinking- great another iPhone app! However, the Tide Stain Brain proves to be useful and relevant to consumers. Frustrated stain victims unite as they swap removal solutions. Maybe the reason why public response has been favorable is because misery loves company?
Agency: Digitas
Here’s a product launch that has been stirring up a debate! iPhone v. Droid. People are actually choosing the Droid over the iPhone. Two friends of mine have recently purchased one, and have given it quite the review. From its camera to its keypad to its multi-tasking abilities, Droid seems to do everything the iPhone doesn’t.
Even the advertising message of the ‘Droid Does’ campaign is clearly anti-iPhone, which I have to say was a bold move. The site experience is rich and clearly lists the product benefits. At $199.99, Droid is definitely giving the iPhone a run for its money.
Agency: McGarry Bowen
Prius surprises us again with this large-scale interactive component, added this week to their iPhone app. ‘Draw shapes to interact with the Prius’ allows users to draw a picture on their iPhone and then see it projected live in Times Square on a digital billboard.
Who doesn’t appreciate 2 seconds of doodle fame? Watch a video of the action below.
Agency: Saatchi & Saatchi LA
Posted in Mobile
Tagged interactive, iPhone, Prius, Saatchi & Saatchi LA, Toyota, Video
