‘The people have Tweeted.’ That’s the headline for the latest Trident ad that ran in today’s issue of USA Today. The full page color ad featured real tweets from people who have tried the new Layers gum. The brand even used Twitter to gain approvals for tweet usage. I think this is a fresh idea of how digital can influence other traditional channels- something to keep in mind for your own clients/ agency partners…
Category Archives: Social Media
Trident merges Digital with Traditional
Posted in Social Media
Top 50 Facebook Brand pages
As we round out 2009, there are already many ‘Top Lists’ being circulated. Here is an interesting one to browse- Top 50 Facebook Brand Pages. Some of the brands include Coca-Cola, Victoria’s Secret, YouTube and Vitamin Water. Check out the Slideshare deck- part of Slideshare’s ZeitGeist ’09!
Posted in Social Media
Tagged Coca-Cola, Facebook, Slideshare, Social Media, Victoria's Secret, Vitamin Water, Youtube
(RED) + Nike = #laceupsavelives
This past Tuesday Dec. 1st was World AIDS Day, so I thought I’d share the ‘Lace Up Save Lives’ project from Nike + (RED). 100% of proceeds from these red shoelaces go towards the Global Fund and soccer-based programs that help fight AIDS in Africa. Twitter played a huge role on Tuesday to create awareness for RED- as all tweets with hashtag #red and #laceupsavelives were turned to a red color on screens all over the world. Using social media to spread the word for social good. Nice job.
