Honda’s Blue Sky site (Canada) promotes the 2010 Insight, and is presented through the eyes of children. Since children are our most powerful dreamers, this approach is appropriate for Honda, furthering their ‘Power of Dreams’ campaign.
The site itself is broken down into yesterday, today and tomorrow.
Yesterday features a video of a little girl recounting the Honda story and how she, like Honda’s founder, is also a dreamer; Today promotes key features of the 2010 Insight; while Tomorrow shares various videos from kids about nature, energy and our future. One fun element to site- you can collect Eco points by finding cloud icons and clicking to learn Eco facts.
