Converse has launched their new site. First, great design and layout to match the style of the locally based shoe company. It’s all in the aesthetic details. Secondly, notice the tabs Buy, Make, Play- nicely organized to direct your site experience. The e-commerce part of the site folds nicely into the site itself, offering a seamless brand experience. May have to add another pair to my collection!
Buy. Make. Play.
Agency: Digitas
Here’s a product launch that has been stirring up a debate! iPhone v. Droid. People are actually choosing the Droid over the iPhone. Two friends of mine have recently purchased one, and have given it quite the review. From its camera to its keypad to its multi-tasking abilities, Droid seems to do everything the iPhone doesn’t.
Even the advertising message of the ‘Droid Does’ campaign is clearly anti-iPhone, which I have to say was a bold move. The site experience is rich and clearly lists the product benefits. At $199.99, Droid is definitely giving the iPhone a run for its money.
Agency: McGarry Bowen
Levi’s has partnered with Goodwill to bring us Caretags for all of its 2010 clothing line. The tag will say “Donate to Goodwill when no longer needed and care for our planet”. Each year 23.8 billion pounds of unwanted clothing ends up in landfills. That is why Levi’s is encouraging people to increase clothing life-cycle and thereby decreasing our annual waste. Jeans can be used and worn in so many ways! Why would anyone ever throw them in the garbage? Mind-boggling…
