Tag Archives: Video

Droid Does what iPhone Doesn’t

Posted on November 16, 2009 by lsquared13| Leave a comment

Here’s a product launch that has been stirring up a debate! iPhone v. Droid. People are actually choosing the Droid over the iPhone.  Two friends of mine have recently purchased one, and have given it quite the review. From its camera to its keypad to its multi-tasking abilities, Droid seems to do everything the iPhone doesn’t.

Even the advertising message of the ‘Droid Does’ campaign is clearly anti-iPhone, which I have to say was a bold move. The site experience is rich and clearly lists the product benefits. At $199.99, Droid is definitely giving the iPhone a run for its money.

Agency: McGarry Bowen

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Posted in Digital Work, Mobile

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Pruis iPhone app lets users draw on Times Square billboard

Posted on November 6, 2009 by lsquared13| Leave a comment

Prius surprises us again with this large-scale interactive component, added this week to their iPhone app. ‘Draw shapes to interact with the Prius’ allows users to draw a picture on their iPhone and then see it projected live in Times Square on a digital billboard.
Who doesn’t appreciate 2 seconds of doodle fame? Watch a video of the action below.

Agency: Saatchi & Saatchi LA

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Posted in Mobile

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What’s the deal with Viral?

Posted on October 9, 2009 by lsquared13| Leave a comment

I’m going to be honest, I never understood the big deal about viral. However, I recently read about a Viral Film Festival and thought maybe it was time to give viral vids a chance. So I have picked two of my favorite videos to share- ‘T-mobile dance’ and ‘Evian Live Young’.


Both videos have had over 16 million YouTube views to date! For other popular viral videos, check out AdAge’s weekly Top 10 list. So I stand corrected- when done well, viral videos can actually be quite engaging. In these two cases, the videos were not outlandishly far-fetched and therefore brand recognition is still a possibility when recalling the videos.
Agency: BETC Euro RSCG (Evian Live Young);  Saatchi & Saatchi, MediaCom (T-mobile Dance)

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Posted in Viral Video

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